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British Fashion – doing good not just looking good
Last week’s London Fashion Week saw the capital overrun by beautiful clothes and even more beautiful people as 58 catwalk shows and 15 presentations took place over five days, showcasing the best of...
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Charity: our Footballers could do more
In 2007, Chelsea Football Club donated three cheques of £1,000 to two hospitals and a brain surgery charity. Goalkeeper Petr Cech, whose career was saved by the three organisations after a head injury,...
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Charity ambassadors – A poisoned chalice?
Celebrity endorsements and ambassadorial roles are often a PR no-brainer for charities, particularly small, up-and-coming charities, looking to increase their exposure and popularity. The connections...
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Can we really expect charity PR campaigns to change behaviour?
Following a recurrence of last year’s ‘lace up’ campaign, Paddy Power, known for its mischievous social media antics, have teamed up with the LGBT charity Stonewall. This year’s campaign sees another...
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How many life threatening diseases are we really aware of?
This blog was written by our intern Daniel Darbyshire; we wish him the best of luck this year. Following on from an earlier blog by Cause4’s Emily Foster on young people and the future of successful...
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Hashtag Activism, raising awareness or lowering the tone?
2014 was the year that social media’s potential as a tool for fundraising was realised on an epic scale. The likes of the Ice Bucket Challenge and #nomakeupselfie campaigns have brought to the fore the...
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Zlatan Ibrahimovic, the new social activist or just ‘ego meeting activism’?
Damned if they do, damned if they don’t. It appears that many famous people are in a no-win situation when it comes to philanthropy, or outward displays of charity. Criticised for not giving away vast...
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A day of national fundraising – and then what?
On the way to the station last Friday, walking past the local secondary school, I was confronted not by the usual display of ties and blazers but an array of jeans, t-shirts and jumpers. The...
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Is Conscious Capitalism a future trend?
The multimillionaire Curtis James Jackson (50 cent) is famous for his musical career and surviving a shooting despite being hit by nine bullets. Perhaps he is less commonly known for his...
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Guilt by Association – The Celebrity Patron
The advantages of a well aligned partnership with an influential and media savvy famous face are obvious. This point was sublimely illustrated on primetime BBC last month. David Beckham, a ten year...
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